Build Cash Ledger
We find construction businesses new work, and we give them somewhere to run it. Advertising and outbound from people who have worked in the sector, with every enquiry landing in the same system that handles the jobs, the orders and the money.
This month
Won £3,550 · Quoted £22,950
| Enquiry | From | Stage | Value |
|---|---|---|---|
| Roof repair, Exmouth | Won | £2,400 | |
| School block, Exeter | Outbound | Quoted | £8,750 |
| Extension, Topsham | Social | Won | £1,150 |
| Solar farm, Cullompton | Outbound | Quoted | £14,200 |
| Chimney, Dawlish | Not taken |
Illustrative figures. Every enquiry keeps where it came from, so when one turns into an invoice you know what the advertising actually earned.
Everybody in this sector is sold one half or the other. An agency that has never stood on a site runs you some ads. A software company sells you somewhere to type it all up. Neither can tell you whether the first paid for the second.
Half one
Most contractors have no website, no advertising and no outbound. The work arrives because somebody remembered them. A decent living and a hard ceiling.
Half two
An enquiry is worth nothing until it becomes a job, and a job is worth nothing until it is paid. The platform gets it from one to the other without anything falling down a gap.
Why both from one place
Almost none of them can tell you what it earned. They report on clicks because clicks are the last thing they can see: the enquiry becomes a quote somewhere else, a job somewhere else again, and an invoice in a system they will never be shown.
Ours do not leave. The enquiry arrives in the same place the quote is priced, the job is run and the invoice is raised, so the question stops being how the campaign performed and starts being what it put in the bank.
01
The enquiry
From an ad, a search, or somebody we went out and spoke to. It lands in your system, not a shared inbox, with where it came from attached.
02
The quote
Priced against your own cost codes. If it goes nowhere, that is recorded too, which is the half of the picture most people never keep.
03
The job
Orders, deliveries, invoices, the dates the Construction Act sets, and what the month actually cost against what it earned.
04
The money
Applied for, certified, chased, paid. Then the loop closes: that invoice still knows which enquiry it started as.
The marketing
One campaign at a time, run properly, rather than a monthly fee for activity nobody can point at. Our own creative and media people build it. Somebody who has worked in construction decides what it says.
Half a day on your own job. No script and no suit. What converts in this trade is somebody who plainly knows what they are doing, filmed doing it.
Search for the people already looking, social for the ones who need reminding you exist, and a Google profile that turns up for free before either. The budget is yours, in your own account.
Advertising brings in the one-off work. The repeat work sits with named companies holding contracts in education, energy, housing and facilities. That is a target list and a series of conversations, not a campaign, and most agencies will not do it.
Every enquiry arrives in your own system with its source on it, and an automatic reply goes out while you are still up a ladder. A lead answered in minutes is worth several answered in a day.
On what it costs. We are still shaping the offer, so there is no price list here and we would rather not invent one. You pay for the work we do, and you fund the advertising separately in your own account. Ask us and you will get a straight number for what you actually need.
The platform
Deliberately cheap, because it is not where we make our money. It is built for how this sector actually gets paid, which is the part general business software has never understood.
Everything that comes in, in one list rather than three inboxes and a notepad in the van. Quoted, won or lost, with the source and the value attached.
Cost and revenue against months, in a grid that behaves like a spreadsheet. Spread a total across its months, then override a single month without breaking the rest.
Purchase orders that number themselves, against a supplier register you control. Approvals, variations, goods received, and invoices matched to what turned up.
A schedule that reconciles to the contract sum, variations kept separate, retention handled. Out comes an application on your letterhead with the dates already on it.
What the client certified against what you applied for, in pounds and per cent, with the under-certified elements marked.
The monthly reconciliation per cost code, per site and across the business. Cost to date from your own orders, real margin against forecast.
What you hold from subcontractors and what your clients hold from you, split into its release tranches and aged. Retention goes missing because it was forgotten.
Every application with the Construction Act dates that follow from it, what was served and when, and the sum that becomes payable if the deadlines pass in silence.
The bit that costs real money
Miss the notices and the sum applied for becomes payable in full, whatever the work was worth. Not a penalty somebody chooses to apply. It is what the Act says happens.
Day 0
Application
The subcontractor applies for payment
+7 days
Payment due
The due date the contract sets
+5 days
Payment notice
Say what you consider due, or the application stands
7 days before
Pay-less notice
The last chance to say a lower figure
+17 days
Final date
It has to be paid
BCL stores the dates against each application when it is logged, so a contract term edited in March cannot quietly move a deadline that passed in February. What it will not do is write the notice for you. The dates are ours, the wording stays with your surveyor.
Worth saying plainly, because plenty of people here have been stung by an agency that owned the ad account, or a system they could not get their own figures back out of.
The platform is built and working today. The marketing side is new, and we are being deliberate about how many businesses we take on while we prove what works. If that sounds like the wrong time to be looking at it, it is the opposite: this is the point where what you tell us changes what gets built.
Speak to whoever sent you this.